While the real estate agent has the gift of the gab, the copywriter is the ultimate translator, conveying the key selling features and marketing angles into clear, accurate and compelling copy. The real estate photos will capture a buyer’s attention, but the website copywriting will convince them that this home is the one.
An onsite copywriter will get a first hand impression of the property, take notes, interview your vendors and then get the details from the listing agent. It’s when they leave the property that the magic happens, with a tireless supply of adjectives and the right amount of creativity to describe the property within a strict character count (not a word count - we’re much more precise).
Offsite copywriting or site unseen seems like a near impossible task but it’s a proven winner with our clients.
The copy team can write to your style, for your brand, with consistency.
We know writing about yourself is hard! So we don’t just write about properties, we can help with agent marketing, from agent bios to office profiles.