Preparing Your Home for a Luxury Property Photoshoot- By Benchmark

First impressions shape buyer perception — and in the prestige market, presentation is everything. This checklist ensures your home is showcased at its finest from the moment it enters the market, creating an atmosphere that evokes desirability, aspiration, and emotional connection.

Before preparing each space, consider the following guidelines to elevate your home’s overall presentation:

Less Is More

Luxury homes photograph best when spaces feel open, uncluttered, and intentional. Remove excess items and streamline furnishings to highlight scale, flow, and architectural detail.

Virtually Staged with a perfect presentation

Create a Sense of Neutral Elegance

Store away personal belongings, family photos, and pet accessories. A neutral environment allows buyers to project their own lifestyle into the home — an essential element in high-end property marketing.

Elevate the Light

Maximise natural light by clearing window areas and ensuring all fixtures are working. Thoughtful touches — candles, fresh florals, textured throws, and sculptural greenery — add refinement and depth to each space.

Conceal Cables and Technology

Ensure all cords, chargers, and electronic accessories are hidden. Clean, uninterrupted lines enhance a sense of calm and sophistication.

01. Exterior

Your exterior is the buyer’s first encounter with your home — it should feel immaculate and inviting.

• Refresh walls, gates, fencing, and driveways where needed.

• Remove vehicles, bicycles, bins, and maintenance items from view.

• Store garden tools, hoses, pet bowls, washing lines, and pool accessories.

• Keep gardens manicured; consider adding elegant potted plants or seasonal flowers.

• Style outdoor furniture with coordinated cushions, soft throws, or ambient lanterns.

Perfect first Impression!

02. Hall & Entrance

Your entryway sets the tone for the entire home.

• Remove shoes, coats, bags, and day-to-day items.

• Add a refined floral arrangement or designer plant.

• Enhance the area with artwork, a mirror, or a curated décor piece.
  

03. Bathroom & Laundry

Bathrooms should evoke a spa-like sense of luxury.

• Keep counters pristine and surfaces clear.

• Store all personal hygiene items, including those in showers and niches.

• Use fresh, matching towels in neutral tones.

• Remove laundry baskets, cleaning items, detergents, and bins.

• Add subtle décor such as candles or small greenery to complete the look.
  

04. Kitchen

As the centrepiece of many luxury homes, the kitchen must look impeccable.

• Clear benches, open shelving, and fridge doors of clutter.

• Minimise visible appliances and hide cords wherever possible.

• Keep the sink area spotless and store sponges, detergents, racks, and utensils.

• Add understated styling: a premium cookbook, fresh produce, a timber board, or quality olive oil.

Clean and beautiful

Staged bedroom with a beautiful presentation

05. Living / Lounge Room

Living areas should feel spacious, harmonious, and inviting.

• Remove oversized or unnecessary furniture to enhance flow.

• Light the fireplace if included.

• Style with luxurious throws, layered cushions, elegant trays, or curated décor pieces.

• Arrange books and accessories neatly to maintain a polished aesthetic.
  

06. Bedroom

Bedrooms should embody calm, comfort, and understated elegance.

• Dress beds with fresh, high-quality linen in soft, neutral tones.

• Clear bedside tables of personal items.

• Store away clothing, shoes, toys, and bags.

• Add subtle styling touches such as cushions, a throw, or a small plant.

  
  

Final Note

Our photographers are highly experienced in presenting prestige homes at their absolute best. To ensure exceptional results, please allow them full access, movement, and the opportunity to make expert recommendations during the session. Your cooperation helps us capture imagery that reflects the true calibre of your property.