AGENT PERSONAL BRANDING PHOTOS

The days of relying solely on a professional headshot for your listings, website, and marketing materials are long gone. Today, if you want to truly connect with prospective clients—especially online—you need to invest in personal branding photography.

What Is Branding Photography?

Branding photography goes beyond a simple portrait. It’s a curated collection of images aligned with your business’s mission, personality, and visual aesthetic. These photos often feature you, your team, and the real work you do—along with touches of your personal life that reflect your values and character.

While branding photography is perfect for social media (more on that below), it’s also ideal for your website, email marketing, brochures, digital ads, and anywhere else your brand shows up visually.

1. Branding Photography Builds Familiarity

Yes, you still need a clean, professional headshot. But to build connection and trust, especially on platforms like Instagram, Facebook, and LinkedIn, you need more personal and relatable imagery.

This is where branding photography shines.

Gordon will capture authentic moments—you working at your laptop, taking calls, meeting clients, prepping listings, or placing that iconic For Sale sign. These aren’t just good photos; they tell your story and help clients understand your process, professionalism, and personality.

2. It Makes You More Relatable

Today’s clients don’t just want to hire an agent—they want to work with someone they feel they know and like. That connection begins with visual storytelling.

Branding photography can also include off-duty moments that show who you are beyond real estate. For example: Spending time with family & Grabbing coffee in your local cafe

These relatable images help potential clients see the person behind the brand. When someone sees you doing something they love too, they form a sense of connection—and that’s what builds loyalty and trust.

3. It Elevates All Your Marketing

Having a consistent library of professional, high-quality images makes all your marketing efforts more impactful. From Instagram posts to listing brochures to your “About Me” page, these photos ensure every touchpoint with your brand looks polished, authentic, and uniquely you.

Instead of scrambling for content or using generic stock images, you’ll have a collection of visuals that feel aligned with your message and resonate with your audience.

Final Thought

Investing in branding photography isn’t just about looking good—it’s about being seen and trusted. It’s about turning casual browsers into loyal clients by sharing your story visually, honestly, and strategically.

If you’re serious about growing your real estate brand, it’s time to go beyond the headshot.

Headshot of a videographer

Half Body Portrait

Types of Personal Branding Photos That Work Best

 

1. Professional Headshots

Your first impression starts here. Choose a clean, confident, and approachable look that communicates professionalism and trustworthiness.

2. Full & Half Body Shots A few full-body and half-body portraits are great additions to your branding photo collection. These can be captured either in your office or on location to reflect your personality and working environment.

2. Action Shots

Show yourself in motion—hosting an open home, presenting to a client, or putting up a For Sale sign. These photos add energy and authenticity to your brand.

4. Environmental Portraits

Photos in your office, favorite cafe, or iconic local spots showcase your connection to the community and market.

5. Lifestyle Photos

Highlight who you are outside of work. Whether it’s hiking, cooking, or spending time with family, lifestyle images help clients see you as a real person with shared values.

6. Behind-the-Scenes Shots

Capture the candid moments—setting up for a shoot, reviewing documents, or prepping a property. These images make your brand feel accessible and real.

7. Team Photos

If you work with a team, include them in your branding session. It demonstrates collaboration, support, and professionalism—all qualities clients value.

ABOUT THE PHOTOGRAPHER

Gordon Jovic is one of the most highly decorated photographers in the Australia, with over 150 international awards from renowned institutions including AIPP, WPPI, and SWPP.

In London, he achieved a rare distinction by winning SWPP International Photographer of the Year twice—in both the Bridal Portrait and Contemporary categories—in 2009 and 2010.

Beyond his accolades, Gordon has shared his knowledge as a Masterclass speaker at major European conventions and has mentored professional photographers around the world. His work has not only set the standard for photographic excellence but has also appeared on the covers of leading photography magazines globally. Like to see some of Gordon unique work view these links: Old Hollywood - Weddings DURATION OF THE SHOOT This type of photoshoot can typically be completed within a few hours, though it’s often spread over one or two days for flexibility and variety. For example, Day One might include office portraits, street or local area shots, and a more casual, lifestyle or family-style photo.

Day Two could focus on on-site images at a property. However, whenever possible, we aim to capture everything within 2–3 hours on the same day to keep the process efficient and convenient.

THE INVESTMENT

The total cost including all image editing is $1,190.00 incl. GST.