Benchmark Just Got Even Sharper – 100MP Real Estate Photography is Here

At Benchmark, we’ve always set the standard for real estate photography in Sydney — and now, we’re raising the bar even higher.

102 Megapixels - Medium Format

I’ve long wanted to move exclusively to the GFX 100S for all our shoots. Its 100-megapixel medium format sensor delivers breathtaking detail, but the file sizes were previously too heavy for everyday workflow. With our recent upgrade to cutting-edge computing systems, we can now process these massive files seamlessly — making ultra-high-resolution photography the new standard for our clients.

Some might say 100MP is overkill — but after testing, the difference is undeniable. The clarity, depth, and crispness elevate every image. But it’s not just about resolution.

The Fujifilm GFX system also features some of the finest optics in the world. These lenses come at a premium, and for good reason: they produce incredibly sharp images with minimal distortion.

Ultra wide with no visible distortion

After months of hands-on testing, I can confidently say the GFX lenses outperform others when shooting wide angles — delivering straight walls and clean lines, even at extreme focal lengths. This is something traditional camera systems struggle to achieve.

At Benchmark, our name is our promise: "We’ve set the benchmark." From day one, my mission has been to provide Sydney’s top agents with the highest quality imagery possible, and we’re proud to continue pushing the limits of what real estate photography can be.

We’re a busy studio — and for good reason. Our commitment to quality, consistency, and innovation has earned us the trust of several leading Sydney’s real estate agents. With the introduction of our 100MP GFX system, we’re now delivering image quality unmatched in the Australian market.

We can only take on a limited number of new clients, so if you’re serious about standing out in today’s competitive market, now’s the time.

Become one of our preferred partners and experience real estate photography like no other. Quality this high isn’t just rare — it’s exclusive.