The real estate industry is a constantly changing marketing environment for real estate agents and 2021 was no exception. Businesses had to adjust or risk being left behind as the year changed drastically for people all over the world.
The real estate marketing community has begun to move toward online-first marketing strategies. As a way to communicate with home sellers and buyers, social media has grown in popularity. The use of video in both content development and virtual meeting has increased significantly.
Social Media Marketing
Social networking is one of the most effective ways to reach out to your target audience and create useful leads. According to statistics, 78 percent of Australian's are using social media in 2021. More specifically, millennials, who account for more than one-third of home buyers, also account for the majority of social media users.
There are many ways to effectively use social media in your real estate market. It is not enough to have an active business profile on social media. It is all about communicating with, interacting with, and educating your audience. When you expand your real estate business on social media, keep an eye on your page metrics to see what is and isn't working for you. Facebook and Instagram have proven to be the most successful real estate social media sites. These networks make it simple to share listings and giveaways as posts, to organize activities such as open houses, to go live for house tours, and much more.
Instagram regularly updates the app with new features such as Instagram Reels and Instagram Guides. Users on Facebook may enter community pages to communicate with those that share their interests. Many groups are regional in nature, and some are real estate-focused. Via advertising and supported posts, Facebook and Instagram make it simple to generate leads.