SMALL UNIT SHOT WITH A BIG CAMERA

gordonjovic
3 days ago
2 min read

Is It Really Necessary to Use a Big Camera for a Small Property?

Some might ask: “Is it really necessary to use such a high-end camera for a small real estate shoot?” At Benchmark Photo, we believe the answer is a firm yes—and here’s why.

We shoot with the Fujifilm GFX 100S, a medium format camera that delivers nearly 4x the resolution of the average camera used by most real estate photographers. It’s the same level of gear used in high-end commercial campaigns—and we’re bringing that standard to the property market.

What Does That Mean for You?

More Detail, More Impact

Sharper images with incredible depth and clarity
More dynamic editing flexibility — we can brighten shadows, recover blown highlights, and fine-tune every frame with precision
Next-level presentation that grabs attention online and in print

These advantages make a real difference in how potential buyers and vendors perceive your listings.

The Benchmark Difference

Medium format cameras are rarely used in real estate photography. They’re typically reserved for luxury fashion, automotive, or high-end product shoots.

But we believe that every property deserves to look its best, whether it’s a one-bedroom apartment or a multimillion-dollar estate. That’s why we’ve invested in this elite gear—to help your listings stand out in a crowded market.

As our name and slogan say: Benchmark Photo – We've set the Benchmark.

Shot for McGrath Mosman - Agent Nadine Marando

Lenses That Outperform

Another big advantage of our system? The premium lenses.

Larger, sharper, and more accurate than standard mirrorless lenses
Ultra-wide without the usual distortion
Exceptional clarity from corner to corner

These lenses are expensive—but they’re worth every cent. And so are your listings.

Ready to Stand Out?

At the end of the day, it’s simple: Our images grab attention. They’re crisp, beautiful, and professionally polished to stand out on realestate.com.au, Domain, and every platform your buyers scroll through.

If you want the best available quality for your listings and vendors, get in touch with Benchmark today.