Why Rental Listings Deserve the Same Attention as Sales Properties

Even in 2025, rental listings are often treated like an afterthought online. Sales properties get the polished photos, the staging, the professional edits—while rentals are frequently left looking bare, untidy, or unappealing. The reality is this: potential customers judge agents and property managers based on what they see online. And first impressions count.

At Benchmark, we believe rental listings should be just as well-presented as sales listings. With the technology and tools available today, there’s simply no excuse for showcasing a rental property in a poor light.

How We Elevate Rental Listings

Typical tenanted property presentation

Same room after some Lite Styling

We don’t just take photos and blend exposures. We go several steps further:

• Image Cleanup: We remove visible marks, carpet dents, stains, and debris to create a fresh, clean look.

• Virtual Styling: Whether it’s full virtual staging or light styling touches, we enhance the space without misleading viewers. This can include:

  • Adding a fridge into an empty cavity

  • Placing a few plants for warmth

  • Adding essential furniture where it makes sense

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This service is completely free for our clients.

Of course, if you prefer to list a property empty, that’s perfectly fine. But that doesn’t mean it has to look cold or uninviting. Even empty spaces can be styled to look appealing and well-maintained through thoughtful editing.

Empty can still present well if edited well

Why It Matters

Better photos = more clicks, more interest, more attendees at open houses. High-quality rental listings also strengthen your online presence and professional brand. When tenants see well-presented listings, they associate that care and quality with the agent behind them.

At Benchmark, we help transform rentals into listings that stand out, attract attention, and reflect the level of professionalism your agency brings to the table.

✔️ 6 fully edited rental images – just $129 incl. GST✔️ Includes comprehensive cleanup, Lite styling, and enhancement✔️ Fast turnaround and no extra fees

Make your next rental listing shine.

Contact us today to elevate your marketing and boost your open home interest.